What is SEO?
So let's first talk about what is SEO? Search Engine Optimization (SEO) is a process of increasing the visibility of a website or a web page. It refers to improvement in the ranking of your website in terms of unpaid results. There are many factors which affects the visibility and ranking of your website which will be listed in detail below. Still require more information, visit Digitorious Technologies.
Types of SEO:
The two important techniques of SEO are as
follows:
·
On-page optimization
·
Off-page optimization
On-page optimization activities are as
follows:
·
Keyword Research & Analysis
·
Competition Analysis
·
Content Optimization
·
Internal Linking structure Changes
·
URL Structure Changes
·
Site-map updating / creation
·
Keyword URL Mapping
·
Creation of Meta Information
·
Title tag (LSI Based)
·
Description tag (LSI Based)
·
Alt tags (LSI Based)
·
HTML Coding, Validation & Correction
·
H1, H2 & Strong tags
·
Canonical Issue Check
·
Error 404 page optimization
·
Xml Sitemap
·
Robots.txt
·
URL Architecture
·
Google, Bing & YAHOO Site map
Authentication
Off-page optimization activities are as
follows:
·
Directory Submission
·
Social Bookmarking
·
Blog Commenting
·
Forum Commenting
·
Blog Post (Blogger & Wordpress)
·
Web 2.0 Submission
·
Article Submission
·
Press Release Submissions
·
RSS feed generation and submissions
·
Review Submissions
·
Business Profile Creation
·
Q & A Submissions
·
Document Sharing
·
Classified Ads Submission
·
Video Submission & Promotion
·
Photo Submission & Promotion
·
Local Business Listing (Google, Bing @
Local Listing Sites)
·
Social Networking